AI VS Human
Why us and not a robot?
Who better to ask than Google?
"Google's ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness."
Notorious for factual errors
AI tools like ChaptGPT even have a disclaimer about the “reliability of its content” on the website.
Our writers and editors ensure factual accuracy through rigorous research, cross-referencing and fact-checking - all governed by intellectual reasoning
Low quality content
AI writers regurgitate content that is already available on other websites. Creating such content at scale would render it as spam by Google's algorithm.
High quality unique content
Innovative, high quality content, with fresh perspectives and the writer’s unique touch. Such content gets ranked better by Google.
Disengaging
Lack of cohesion and no consistency in style due to ‘pickings’ from numerous websites.
Engaging
Engaging and quipped with the writer’s original thoughts, style and personality. One writer: 100% cohesive and unique in tone, voice and style of writing.
Fails basic SEO requirements
Impossible to satisfy the intent behind the user’s search query or rank well in SERPs.
Fully optimised for SEO
Written following SEO guidance that takes into account the user’s search query, Google ranking and algorithm while providing value all along.
Our approach
We use AI in a smart way
AI has its place in SEO.
Spamming the web with non-unique, non-trustworthy AI content will kill your online presence in the long run.
Instead we use it to optimize the process:
Regex patterns
Constructing regex patterns using ChatGPT to find keywords phrased as questions in Search Console.
Proofreading
Proofreading content and improving clarity with ChatGPT's concise sentence writing.
Click worthy titles
Generating click-worthy titles for blog posts by asking ChatGPT to write multiple options.
Featured snippets
Optimizing pages for featured snippets by refining ChatGPT responses and making them more concise.
Draft outline
Creating quick outlines to get creative ideas and improve efficiency in content creation.
Meta content
Using ChatGPT to optimize meta descriptions, especially for short-form content.
Testimonials
What our clients say about us
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