Zero to 36 K Impressions in 10 Weeks: Afino’s SEO Lift

Who is Afino?

Afino is the finance team behind high-growth startups, delivering bookkeeping, tax, and CFO insights in real time.

Goal

Create a search presence from scratch, fill the top of the funnel, and start pulling in qualified organic leads.

What We Did

1. Startup-accounting content map – outlined every pain point founders Google before hiring finance help.

2. Focused content execution – shipped articles against the map and calibrated on-page keywords for each intent cluster.

3. Dense internal linking – cross-linked posts and service pages to signal topical authority and keep equity flowing to the “Book a Call” hub.

4. Conversion hygiene – quick CRO passes on landing copy and CTAs so new visitors know exactly how to start.

   
   

Early Results ( May → 21 July 2025 )

• Impressions: 0 → 36 K

• Clicks: 0 → 328

• Average position: 37.7 and climbing

• First organic demo requests landed in week 7; inbound volume now ticking up each week.

  
  

“The Crumb team are great—our search visibility finally exists, and leads are starting to flow.” - Parshwa, Co-founder, Afino

Next Steps

Keep publishing on the content map, layer in authority backlinks, and iterate CRO as traffic scales to turn impressions into revenue.

Takeaway

A tight content plan plus smart internal linking can move a startup from invisible to discoverable in a single quarter—setting the stage for compounding organic growth.